The Psychology of Sending Money: Beyond Financial Needs
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The Psychology of Sending Money: Beyond Financial Needs

Imagine you’re living abroad, far from the warmth of your family in Egypt. Each month, you log into your bank’s app, navigate the secure transaction process, and send a portion of your earnings back home. While this might seem like a routine money transfer, it’s much more than just a financial transaction. It’s an emotional lifeline, a tangible way…

The Power of Storytelling: Using Data and Visualizations to Tell Compelling Stories About Remittances
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The Power of Storytelling: Using Data and Visualizations to Tell Compelling Stories About Remittances

Introduction  Imagine your customer sitting in a cozy café in Rome, sipping on his favorite coffee. He opens an app to check his latest remittance to his family. A series of colorful charts and graphs greet Him, telling a story far more powerful than numbers alone. These visualizations not only show the EGP amounts transferred but also…