Our Mission and Purpose
At Balad, we’re on a mission to redefine cross-border transactions by breaking barriers and simplifying the payment process.
Our purpose is clear: to empower Institutions with seamless, efficient, and secure payment solutions. We understand the complexities of cross-border transactions and are committed to providing innovative services that facilitate global commerce /transactions while prioritizing customer satisfaction and excellence.
Our Story
Balad began with a vision to revolutionize the way businesses conduct cross-border transactions. Founded by a team of industry experts with a passion for innovation, our journey has been marked by milestones, challenges, and triumphs. From our humble beginnings to becoming a leading provider of cross-border payment solutions, every step has been guided by our commitment to delivering practical, user-friendly, and reliable products. Today, we continue to push the boundaries of what’s possible, driven by our core values of inclusion, creativity, openness, and safety.
Meet our team
Behind every successful company is a dedicated team of professionals. Get to know the faces behind Balad Technologies:
Adham Azzam
CEO
2nd time fintech founder
Veteran executive
Successful banking license
Expansive global networks
Mohamed Assem
CTO/CPO
3rd time fintech CTO
Deep experience and recognized
leadership in tech
Efficient networks to attract and retain top tech talent
Sally Asaad
CBO/COO
Headed fintech initiatives & partnerships at the most advanced Egyptian bank
Deep banking networks in Egypt
Natural leader